KDP Free eBook Promotions

Free Book Promotions FAQ

Free Promotions

Tell me more about the free book promotion.
You can offer any book enrolled in KDP Select free to readers for up to five days at your discretion during each 90-day enrollment period in KDP Select.
 
When I offer my book for free, when does the free promotion start and end?
You can pick the days when you want to run your free promotions, choosing to go one day at a time or offering your book free for multiple days in a row. The start and end times of your promotions will be approximately midnight Pacific Standard Time on the day it starts and midnight Pacific Standard Time on the day it ends. Note that due to system latencies, the exact start or end of a promotion can take from a few minutes to several hours, but in some cases this period may be longer. If you stop a free promotion in progress, the free promotion will generally end within a few minutes to few hours after you select "stop," but in some cases this period may be longer. For a free promotion to start on any given day, the latest you can wait to schedule it is the day before the start date. 

Will my sales rank be affected?
For the Kindle Store, Amazon Best Sellers lists are divided into Top 100 Paid and Top 100 Free. During the period when your book is offered for free, it will have a sales rank in the free list. Once the free promotion period is over, your book enters the paid Amazon Best Seller ranking.
 
It usually takes several hours for books to transition between the free and paid lists before and after promotional periods. In some cases, the transition may take longer due to system latencies. Since the start and end times of promotions are based on midnight Pacific Standard Time, the exact time your book reflects a free or paid sales rank will vary depending on the time zone from which customers are viewing your book in. For example, customers in time zones other than Pacific Standard Time may not see books reflected in the free list until much later in the day, depending on local time. 
 
The Amazon Best Sellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com. Your book will drop in sales rank in the paid list from the time your free promotion begins to the time it ends. However, since sales rank takes previous sales into account as well as recent sales, your previous paid rank will influence your new rank when your book enters the paid categories again. For more information on Amazon Best Sellers Rank, click here.
 
How do I schedule free promotions?
Once your book is enrolled in KDP Select and is available for sale on our website, you will be able to schedule free book promotions following the steps below:

1. In your Bookshelf, click on the ellipsis button ("...") under the Book Actions menu next to any book enrolled in KDP Select.
2. Select "KDP Select information." 
3. In the "Create a new promotion" drop-down, select "Free Book Promotion." 
(By default, it will show "Kindle Countdown Deal.")
4. Click "Create a new Free Book Promotion Deal for this book."
5. Enter the desired start and end date and click "Save." Avoid ending on the final day of your KDP Select term.

"Promote and Advertise" will allow you to schedule one or more free promotions, edit or delete a scheduled free promotion, or stop an ongoing free promotion. If you choose to stop an ongoing promotion, it can take from a few minutes to several hours for the action to take effect. In an effort to provide the best reader experience, note that on the days your book is offered for free, it will not be included in the Kindle Owners' Lending Library. 

Can I roll over my unused free promotion days?
No. You cannot roll over any unused free promotion days from one enrollment period to future enrollment periods.

Can I schedule my free promotion ahead of time for a future enrollment period?
No. At this time, we're not able to schedule a free promotion ahead of time for a future enrollment period.

Will I be paid royalty for sales during free promotion days?
No. You will not receive any royalties on your digital book during a free promotion.

Reports

What data will I see in my reports?
If enrolled in KDP Select, you will have the following additional data on your reports: 

a) Month-To-Date Unit Sales Report: The number of times customers selected your book and read more than 10% of it through Kindle Unlimited, or downloaded it through the Kindle Owners' Lending Library (KOLL) under column "KU/KOLLUnits."
b) Prior Months' Royalties Report: For every title, there are five possible transaction types: 

i) 35% denotes how much a title earned under the 35% royalty option. 
ii) 70% denotes how much a title earned under the 70% royalty option. 
iii) "KDP Select Units" denotes how much every KDP Select-enrolled title earned monthly through Kindle Unlimited and the Kindle Owners' Lending Library. If a customer selected your book for the first time and read more than 10% of it at least once through Kindle Unlimited, or downloaded it through KOLL, you will see a separate line item indicating the number of times it was selected under the column "Net Units Sold or KU/KOLL Units," your title's share of total selections under the column "Percentage of KU/KOLL Units," and the royalty earned through Kindle Unlimited and KOLL under "Royalty" column. 
iv) Free - Promotion: Free downloads due to Free promotion campaign(s) through KDP Select. 
v) Free - Price Match: Free downloads due to competitor free price match.