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The Kikkoman Chronicles

Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of howKikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.Amazon Hard Cover Print Purchase Linkhttp://www.amazon.com/Kikkoman-Chronicles-Global-Company-Japanese/dp/0071347364/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=colcofpre-20&linkId=023c21f75695afa335c6965dbb2687f4
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